TL;DR
Commercial Print Marketing is far from dead in the digital age. In the world of sales and marketing, capturing attention is only half the battle. The ultimate goal is to inspire action. Print excels in this arena, proving its ability to motivate consumers to take the next step.
Consider the impact of personalized direct mail:
- 80% of people surveyed look forward to receiving direct mail.
- 80-90% of direct mail is opened (compared to 20-30% for digital advertisements).
- Personalized direct mail campaigns boost response rates by 135%.
- 44% of customers visit a brand’s website after receiving direct mail.
The impact of print extends beyond direct response:
- People exposed to print ads tend to buy 28% more items and spend 28% more than those who haven’t encountered the brand in print.
Print’s strength lies in its ability to deliver targeted calls to action in a clear and compelling way. Its ability to inspire action, combined with its measurability and tangible impact, makes it a powerful tool for any marketer looking to achieve their goals.
Commercial Print Marketing in the Digital Age
Today, attention spans are fleeting and online ads bombard us at every turn, making it easy to assume that traditional or commercial print marketing has become obsolete. However, the reality is far from it.
Print, when strategically employed, remains a powerful tool that complements and enhances digital efforts, offering unique advantages that resonate with consumers in ways that online channels simply can’t replicate.
In a world of clickbait, ad fatigue, and information overload we receive digitally, physical reminders of your company’s values make a significant impact over the on-screen blurbs we scroll past hourly. BAMKO has the tools to help your commercial print campaign truly stand out.
The Unwavering Trust in Print
Every business knows that brand trust is a precious commodity– and it is getting lost in digital ads. Studies have shown that 82% of consumers trust print ads when making purchase decisions, significantly more than any other form of advertising. This trust translates to credibility, which in turn fosters brand loyalty.
While digital ads can be easily dismissed or ignored, print materials possess a tangible quality that lends them an air of authenticity. They’re not fleeting pixels on a screen; they’re physical objects that can be held, examined, and savored. This tangible presence makes print feel less intrusive and more “real,” creating a sense of connection that’s hard to achieve in the digital realm.
Captivating Engagement through Commercial Print
Ever found yourself scrolling through social media, barely registering the ads flying across your screen? That’s ad fatigue at its finest.
Print marketing, however, offers a refreshing contrast. It invites a moment of pause, and a conscious engagement with the message– and yes, it actually works. Studies have shown that 88% of people actually take the time to look through the print ads they receive.
This deeper engagement isn’t just anecdotal; it’s rooted in science. Unlike digital ads, print engages multiple senses. We see vibrant colors, feel the texture of the paper, and sometimes even catch a whiff of a carefully chosen scent. This multi-sensory experience creates a lasting impression, making print ads more memorable and triggering a stronger emotional response.
Moreover, print is often consumed in moments of relaxation and focus. Think of curling up with a magazine on a Sunday morning or browsing a catalog while waiting for an appointment. In these “unplugged” moments, we’re more receptive to the messages around us, less likely to tune them out as we might with an online pop-up.
Print Drives Action
In marketing, capturing attention is only half the battle. The ultimate goal is to inspire action. Consider the impact of personalized direct mail: It doesn’t just get noticed – it’s eagerly anticipated. A remarkable 80% of people surveyed admit they look forward to receiving direct mail, and an impressive 80-90% actually open it, compared to a dismal 20-30% open rate for digital advertisements. This translates into tangible results, with personalized direct mail campaigns boosting response rates by a staggering 135%. And it doesn’t stop there: 44% of customers visit a brand’s website after receiving direct mail, demonstrating its power to drive online engagement.
The impact of print extends beyond direct response. Studies show that people exposed to print ads tend to buy 28% more items and spend 28% more than those who haven’t encountered the brand in print. Print’s strength lies in its ability to deliver targeted calls to action in a clear and compelling way. Whether it’s a coupon, a QR code, or a URL, print provides consumers with tangible ways to engage with your brand. And unlike the often complex world of digital attribution, print responses are straightforward to track and analyze, offering valuable insights into campaign effectiveness.
The Dynamic Duo: Print + Digital
While print marketing undeniably holds its own in capturing attention and driving action, it reaches its full potential when strategically paired with digital marketing. The synergy between these two mediums creates a powerful force that amplifies your message and delivers exceptional results. Research even shows that integrated campaigns that leverage both print and digital can be a staggering 400% more effective than relying solely on digital tactics.
Imagine a brochure that invites readers to scan a QR code to access exclusive online content or a direct mail piece that includes a personalized URL leading to a tailored landing page. These are just a few examples of how print and digital can seamlessly intertwine, creating a multi-channel experience that guides consumers on a journey of discovery and engagement.
This multi-channel approach not only reinforces your message but also expands your reach, ensuring you connect with your audience wherever they are. By meeting consumers at various touch points throughout their day, you increase the likelihood of conversion, whether it’s a website visit, a social media follow, or a purchase.
Branded Merchandise: The Tangible Touchpoint
Think back to that branded pen you snagged at a conference or the sturdy tote bag you use for grocery runs. These everyday items are more than just convenient tools; they’re powerful examples of print marketing in action.
Consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to internet advertising. These items offer a sense of value and utility that digital ads simply can’t replicate. They’re not just fleeting images on a screen; they’re physical objects that we interact with and use, creating a sense of connection and appreciation for the brand.
Unlike digital advertisement, branded merchandise has an incredibly low cost-per-impression (CPI). Every time someone uses your branded pen to jot down a note or carries your tote bag through the farmer’s market, they’re showcasing your logo and message to the world. This constant exposure keeps your brand top-of-mind, increasing brand recall and fostering goodwill among potential customers.
But the impact of branded merchandise goes beyond mere visibility. It also creates a sense of reciprocity. When someone receives a useful and well-designed promotional item, they feel a subtle sense of obligation to the brand. This can translate into increased brand loyalty, repeat business, and positive word-of-mouth recommendations.
Elevate Your Brand with BAMKO
When strategically woven into your digital marketing strategy, commercial print advertisement creates a powerful synergy that elevates your brand and delivers remarkable results.
So, as you navigate the ever-evolving marketing landscape, don’t underestimate the enduring power of print. Embrace its ability to cut through the digital noise, forge meaningful connections, and leave a lasting impression on your audience.
At BAMKO, we’re not just experts in promotional products; we’re also passionate about harnessing the power of print to help your brand thrive. From eye-catching brochures to impactful direct mail campaigns, we’re ready to help you integrate print into your marketing mix and achieve outstanding results.
Ready to unlock the potential of print marketing for your brand? Contact BAMKO today to learn more about our growing commercial print capabilities and how we can help you make a bold statement in the digital age.
