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Inside the Design Process: BAMKO Joins DesignRush Awards Jury

BAMKO is proud to announce that Alexandre Silva, our brilliant Director of Creative Services for Latin America, has been selected to join the jury for DesignRush’s Best Design Awards!

This remarkable achievement not only highlights Alex’s exceptional talent and creative vision but also reinforces BAMKO’s unwavering commitment to design process excellence on a global stage. 

At BAMKO, we’re immensely proud of our team of experts and their phenomenal accomplishments beyond the incredible work they do each day. Alex’s selection to this esteemed jury is a testament to his dedication and the impact he’s made in the design world.

Now, let’s dive into a Q&A session with Alex to learn more about his journey, inspirations, and what he’s looking forward to in this new role.

 

Q: Tell us a bit about your background, and how did you end up a designer at BAMKO?

A: I was born in the south of Brazil, where my mother, a visual artist, nurtured my passion for drawing from a young age. After graduating with a degree in advertising, I moved to São Paulo to pursue a postgraduate degree in graphic design. It was in São Paulo that my design journey took an exciting turn. A multinational promotional agency recognized my potential and offered me a position, where I discovered the fascinating world of promotional toys.

After 13 fulfilling years, the agency closed its operations in Brazil. Fortunately, some of my former colleagues had joined BAMKO and encouraged me to connect with Phillipe Koosed. A few days later, I became part of the BAMKO family, and I’ve been here for seven wonderful years now.

 

Q: As a designer, what inspires you?

 

A: I find inspiration all around me – in different cultures, in the world of technology, and especially in the vast realm of the arts. I’m always looking for new ideas and perspectives to keep my imagination fresh and my designs exciting. Whether it’s a traditional craft from a long-lost community, a groundbreaking technological advancement, or a moving piece of art, there’s always something to spark my creativity and push me to explore new possibilities in design.

 

Q: What has been one of your most memorable toy campaigns and why?

A: The Adventure Time campaign for Burger King’s children’s program in 2018 holds a special place in my heart. It was my first project with BAMKO, and I was able to pour my heart and soul into it. Each toy featured a unique mechanical or electronic filter, adding an extra layer of fun and engagement. It was the start of many successful collaborations between BAMKO and Burger King. I’m proud to have been a part of it.

Q: In your opinion, what makes a quality design?

 

A: A quality design is so much more than just being visually appealing. It’s about creating something that truly works, that’s intuitive and enjoyable to use, and that prioritizes the safety of its users. It should also push the boundaries of creativity, introducing fresh ideas and approaches that inspire and delight. But perhaps most importantly, a great design connects with people on an emotional level. It leaves a lasting impression and enhances their lives in some way. It’s about solving problems, meeting needs, and creating experiences that resonate through a design process that is tailored to achieve tangible goals. 

 

Q: What are some things you are looking forward to as a member of DesignRush’s Best Design Award jury?

 

A: I’m excited to expand my knowledge of the design process and contribute to the recognition of outstanding design. It’s an incredible opportunity to learn from and be inspired by the best in the industry. I’m truly honored to have been selected to be a part of this amazing group of judges. I can’t wait to see all the creative and innovative designs that people come up with.

Q: Why do you enjoy working with BAMKO?

 

A: BAMKO truly feels like a family. The team-first culture is inspiring, and everyone is so supportive. We’re encouraged to share ideas and collaborate, which really fuels creativity and innovation. Plus, the company gives us the tools and resources we need to make those ideas happen. Everyone is dedicated, respectful, and genuinely enthusiastic about their work, and that positive energy is contagious. It makes coming to work each day rewarding and motivates me to always do my best.

 

A Look into the Design Process: Celebrating Alex’s Achievement

 

BAMKO couldn’t be more thrilled for Alex as he embarks on this exciting journey as a DesignRush Best Design Awards jury member. His selection is a testament to his passion, talent, and unwavering dedication to his craft. It is also a reflection of BAMKO’s commitment to fostering a culture of creativity and innovation. 

We believe that great design has the power to transform brands, connect people, and inspire positive change. We’re excited to continue pushing boundaries and setting new standards in the design world, with Alex leading the charge in Latin America.

Stay connected with us as we follow Alex’s experience throughout the awards process. We’ll be sharing behind-the-scenes glimpses, insights into the judging process, and of course, celebrating the winning designs that emerge from this prestigious competition.

 

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