Aetna’s Logistics Transformation: Streamlining Distribution with BAMKO
Aetna, a CVS Health Company, is a leading provider of health solutions with a diverse range of services. They often use giveaways and promo products to engage new members and promote various initiatives. However, distributing these items to their vast network of representatives posed a logistics management challenge.
With thousands of items needing to reach representatives across the country, Aetna faced the complexities of managing a large-scale distribution operation. Traditional domestic warehousing and fulfillment methods proved costly and time-consuming, hindering their ability to get promotional materials into the hands of their sales representatives quickly and efficiently.
BAMKO stepped in to conduct a full logistics transformation, streamlining Aetna’s fulfillment and distribution process, by leveraging our expertise in global sourcing and logistics.
Beyond the Products: BAMKO’s Expertise
Instead of relying on domestic warehousing for kitting and packing, BAMKO moved 75% of this process to the factory at the time of production. This meant that promotional items arrived pre-packaged and “ship-ready,” so BAMKO could simply apply shipping labels and send them directly to Aetna representatives. This approach significantly reduced distribution time and costs.
BAMKO’s involvement extended beyond logistics. We also served as Aetna’s:
- Ideation Partner: We helped Aetna brainstorm and source relevant and engaging promotional products for various health awareness campaigns and initiatives.
- Global Sourcing Partner: We leveraged our extensive network to source high-quality products at competitive prices, ensuring maximum value for Aetna.
- Fulfillment and Logistics Manager: We oversaw the entire fulfillment and distribution process, ensuring timely and accurate delivery to Aetna’s representatives.
Results:
This logistics transformation optimized the fulfillment and distribution process, helping Aetna achieve:
- Significant cost savings: Shifting kitting to the factory reduced warehousing and labor costs.
- Faster delivery times: Pre-packaged items allowed for quicker distribution to representatives.
- Improved efficiency: Streamlined processes eliminated manual effort and minimized delays.
BAMKO’s expertise in global sourcing, logistics, and process optimization enabled Aetna to overcome their distribution challenges and ensure that their promotional products reached their representatives efficiently and cost-effectively. This logistics transformation demonstrates the value of a comprehensive, one-stop solution for managing large-scale marketing and branding initiatives. Contact us today to get started.
