Charting a Course for Success: Captain Morgan’s Display Dominates
Diageo, the powerhouse behind Captain Morgan rum, sought to dominate the off-premise retail landscape. They envisioned an eye-catching, semi-permanent display that would command attention, require minimal setup time, and adapt to seasonal promotions. It was a tall order, but BAMKO, with our extensive commercial print capabilities, was ready to set sail.
Our team dove deep into the project, understanding the need for a display that not only captured Captain Morgan’s vibrant brand identity but also offered flexibility and ease of use. We meticulously sourced special paper and coatings that perfectly mimicked the iconic bottle label, creating a seamless visual connection. But we didn’t stop there. We leveraged our print expertise to craft dimensional artwork that literally popped off the display, adding a layer of excitement and intrigue to off-premise displays.
The final product was a masterpiece of both form and function. Retail employees could assemble the display in mere minutes, ensuring minimal disruption to their busy schedules. And thanks to its modular design, the display could be easily refreshed with seasonal elements, keeping it relevant and engaging throughout the year.’
Print that Packs a Punch
The impact on Captain Morgan’s sales was undeniable. The eye-catching pole topper commanded prime floor space, capturing the attention of shoppers and driving impulse purchases. By “owning” this valuable real estate for extended periods, Captain Morgan saw a significant increase in off-premise sales, further solidifying its position as a best-selling brand.
This success story highlights BAMKO’s ability to translate a client’s vision into a tangible, impactful solution. Our deep understanding of commercial print, coupled with our commitment to innovation and efficiency, allowed us to create a display that not only met Diageo’s needs but exceeded their expectations. From concept to execution, we ensured every detail was perfect, resulting in a powerful marketing tool that continues to drive sales for Captain Morgan.
