A Prescription for Success: Program Management with BAMKO
Centene Corporation, a leading healthcare provider with 36 diverse healthcare plans across the U.S., faced significant challenges in managing dozens of marketing, branding and promotional programs across multiple health plans. Each plan comes with unique branding, product, marketing needs, and ordering requirements. This resulted in a high volume of custom orders – sometimes 30-40 a day, for marketing collateral, uniforms, event materials, and more which was difficult to maintain a cohesive brand experience for each plan.
They turned to BAMKO for help streamlining these programs, and we provided a comprehensive solution that would manage all of their programs from order fulfillment to employee recognition under one universal back end system.
When Healthcare Meets High-Tech
With our exceptional tech capabilities and expertise, BAMKO created a centralized, user-friendly website that streamlined ordering and fulfillment for uniforms, branded merchandise and marketing collateral across all brands. Integrating our proprietary UBE Platform with their COUPA System, we enabled automated order processing, logo approval workflows, real-time inventory management, and more. The platform empowered employees to easily select from any of the healthcare plans and customize their chosen items with the approved color and logo, eliminating the need for manual order processing, drastically reducing administrative overhead and improving efficiency.
But we didn’t stop there. By partnering with BAMKO, we’ve crafted program management solutions that streamline, optimize and simplify all of Centene’s promotional, marketing and branding needs for all 36 healthcare plans.
- Uniforms – Before building a custom webstore, we conducted in-depth surveys and analyzed employee preferences to curate an evergreen collection of apparel and merchandise that resonated with users, ensuring a selection of items that people actually wanted and needed.
- Employee Recognition – BAMKO built a custom redemption portal that automatically recognizes employee anniversaries and sends an email the first of the month to each individual celebrating specific milestones. We offer 11 different milestones with a choose your merch or donation option to help nearly 70,000 employees feel celebrated and appreciated.
- Merchandise – With 36 distinct brands, each using its own marketing strategies, the process of ordering, fulfilling, and managing event booths, trade shows, and giveaways can quickly become overwhelming. BAMKO crafted a bespoke web solution that would allow team members to select, design and order merchandise needs from tablecloths to t-shirts and beyond.
Technology-Driven Solutions for Holistic Program Management
Centene’s challenges highlight the complexities large organizations face in managing diverse marketing and branding initiatives across multiple locations and brands. BAMKO’s ability to create custom, curated webstore solutions, coupled with seamless integrations with existing procurement systems, empowers businesses to efficiently manage everything from uniform programs to employee recognition and branded merchandise.
By automating processes, providing real-time insight and reporting, and offering a centralized platform for all marketing, HR, and branding needs, BAMKO eliminates the headaches of multi-vendor management and empowers businesses to focus on their core objectives.
Ready to experience the power of a truly integrated marketing and branding solution? Contact BAMKO today to learn more about how we can transform your brand experience.
