Winning Internal Culture at Chobani’s Company Event
Every brand knows that their greatest advocates are their own employees. But how can your business fuel that enthusiasm? Today, it’s not through generic or transactional swag; it’s through investment in highly shareable gifts that create a genuine sense of belonging.
For Chobani’s annual Family Day corporate event, they didn’t just want a giveaway; they wanted a lasting reminder of their lively brand and community. With attendees comprised of key employees and their families, the giveaway had to be a premium, unique product that would appeal to all ages.
BAMKO delivered a solution that brilliantly tapped into brand love, cross-generational joy, and a classic sense of nostalgia: fully customized Chobani Monopoly boards.
When Branding Becomes Family Game Night
This was no simple re-skin. BAMKO managed a complex, six-month program, collaborating directly with Hasbro to produce 3,000 intricate Monopoly sets. This was a deep dive into full customization, where every element of the classic game was reimagined through the lens of the Chobani universe:
- Custom Game Properties: The traditional streets (like Park Place and Boardwalk) were replaced with locations, departments, and initiatives central to Chobani’s corporate life and growth story.
- Themed Game Tokens: Players moved around the board with custom-designed tokens inspired by Chobani’s iconic products.
- Unique Community Chest & Chance Cards: These classic game changers featured internal Chobani brand values and company milestones, making every card draw a moment of shared, authentic recognition for employees.
- Bespoke Artwork & Packaging: The entire board, box, even the Monopoly money, was designed with vibrant, custom Chobani branding and creative artwork, turning a standard game into a collectible piece of corporate history.
The custom gift was met with overwhelmingly positive feedback and enthusiasm both at the Family Day event and for months following. Attendees were overjoyed to bring something home they could really use and cherish, bringing the memories of the day to family game nights for years to come.
This program proved that investing in experiences, like time spent with family, is the most powerful way to foster a sense of appreciation.
Don’t Give Merchandise, Give a Memory
Stop settling for transactional swag and start creating memories. BAMKO is ready to transform your next promotional products into true keepsakes. Whether you’re planning a company event or celebrating a corporate milestone, we combine creative vision with global execution to deliver assets that people genuinely want to keep and share.
Ready to get started? Contact BAMKO today to brainstorm your brand’s next long-lasting asset.
