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Coffee mate

Brewing Up Product Launch Success, One Sip at a Time

 

Nestle’s Coffee mate, the cream of the coffee creamer crop, was brewing up a product launch for something new: ready-to-drink iced coffee. To create a buzzworthy launch, they partnered with BAMKO, who helped them accomplish a product launch bolder than a triple-shot espresso.

Faced with a tight timeline, BAMKO brewed up a merch campaign guaranteed to perk up any coffee enthusiast. They designed, produced, and shipped a collection of tumblers, hats, tees, and sticker sets, all boasting the cheeky slogan “THIS IS AN AD” – a playful nod to Coffee mate’s unapologetic fandom.

But the real twist? This wasn’t your average merch drop. Coffee mate turned the tables on traditional marketing, offering fans a negative price point. That’s right, they paid fans $10-$15 to proudly sport the gear and spread the word. The result? A caffeine-fueled frenzy that saw the entire collection sell out in a mere 48 hours!

To keep the energy high, BAMKO built and managed a dedicated website, acting as the central hub for the campaign. Here, fans could score their swag and get all the details on how to participate in the wildly popular #CoffeemateContest. This social media challenge encouraged fans to share their love for iced coffee in the most creative (and sometimes outrageous) ways, with cash prizes on the line. The result was a viral explosion of caffeinated content that took over social media feeds. But don’t just take our word for it– check out the hashtag #CoffeemateContest on your favorite platform to see the caffeinated chaos!

BAMKO and Coffee mate’s collaboration is proof that even the most ambitious promotional campaigns can be wildly successful with the right blend of creativity, humor, and strategic thinking. So, the next time your brand needs a jolt of energy, remember – BAMKO is ready to brew up a campaign that’s anything but ordinary.

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