The Coffee mate Coffee Merch That Made a Statement

Nestlé’s Coffee mate, America’s favorite coffee creamer, faces the ongoing challenge of capturing and maintaining the attention of the next generation of consumers: Gen Z. They needed promotional coffee merch that was functional yet undeniably out-of-the-box, capable of transforming an everyday iced coffee cup into a must-have fashion accessory and a viral social media experience. BAMKO stepped in as the strategic partner, recognizing the potential to elevate a simple promotional necessity into a true phenomenon that resonated with a trend-conscious audience

From Flavor to Fashion

BAMKO’s strategy was to expand the brand conversation beyond flavor to fashion and function, creating the ultimate “iced coffee flex.” To capture the attention of a trend-focused audience, the product had to be completely custom, visually striking, and unexpected. 

The final product was a 700ml insulated, sublimated reservoir bag, dubbed the “Iced Coffee Bladder Sling Pack.” This unique item was designed to be worn crossbody, keeping iced coffee chilled for over two hours, functioning as both a practical accessory and a bold fashion statement. 

The result? Loyal Coffee mate fans couldn’t wait to get their hands on the bag, driving significant brand engagement and sales. The bag is a standout piece for user-generated content and will continue to build awareness for years to come. By moving beyond standard promotional gear, BAMKO delivered a product that effectively positioned Nestlé Coffee mate as a modern, relevant, and trend-setting brand for the next generation of consumers.

Ready to transform your merchandise into a viral, trend-setting sensation? Don’t settle for standard swag; contact BAMKO today to consult with our creative experts and design your brand’s next iconic accessory.