BAMKO Cracks the Code for El Pollo Loco’s Influencer Campaign
El Pollo Loco, the beloved fire-grilled chicken chain, was gearing up for a major social media influencer campaign, but they needed something truly special to capture attention and generate buzz. The goal? A unique, interactive kit that would leave a lasting impression on influencers and their followers. The challenge? A tight deadline and the need for a completely personalized, captivating product with an element of surprise.
Time was of the essence, and El Pollo Loco needed a partner who could deliver on all fronts. That’s when they turned to BAMKO, known for our ability to tackle even the most egg-straordinary challenges.
Our team put their creative minds to work, brainstorming ideas that would meet El Pollo Loco’s high expectations. The solution they hatched? Pantone-matched chocolate eggs, each one a work of edible art, filled with personalized reward cards for influencers and members of the Pollo Loco Millionaires program. It was a deliciously unexpected surprise that was sure to generate excitement and engagement.
But the real challenge lay in the execution. Finding a chocolatier capable of producing such intricate, custom-colored eggs was just the first step. BAMKO’s team oversaw every detail, from the delicate craftsmanship of each egg to the careful packaging and timely delivery. We navigated logistical hurdles, ensured quality control, and kept El Pollo Loco informed every step of the way.
An Egg-citing Surprise
Despite the tight timeline, BAMKO pulled off the impossible, delivering the finished kits in under two weeks. The result? A social media campaign that was a resounding success. Influencers raved about the unique and personalized gifts, sharing their experiences with their followers. The campaign generated significant buzz and brand awareness for El Pollo Loco, exceeding all expectations.
The CMO of El Pollo Loco even took to LinkedIn to publicly acknowledge BAMKO’s outstanding work, a testament to our dedication and ability to deliver exceptional results under pressure. This “egg-ceptional” project showcases BAMKO’s commitment to innovation, creativity, and going above and beyond for our clients. We’re proud to have played a role in El Pollo Loco’s success and look forward to hatching more exciting ideas in the future.