BAMKO Cracks the Code for El Pollo Loco’s Influencer Campaign
El Pollo Loco, the beloved fire-grilled chicken chain, was gearing up for a major social media influencer campaign, but they needed something truly special to capture attention. The goal? An interactive kit that would leave a lasting impression. The challenge? A tight deadline and the need for a completely personalized, captivating product with an element of surprise.
El Pollo Loco needed a partner who could deliver on all fronts. That’s when they turned to BAMKO. Our team put their creative minds to work, brainstorming ideas that would meet El Pollo Loco’s high expectations.
An Egg-citing Surprise
The solution we hatched? Pantone-matched chocolate eggs, each one a work of edible art, filled with personalized reward cards for influencers and members of the Pollo Loco Millionaires program. Finding a chocolatier capable of producing these intricate, custom-colored eggs was just the first step. Our team meticulously managed every detail, from the eggs’ delicate craftsmanship to their precise packaging and timely delivery, navigating logistical complexities and ensuring stringent quality control throughout.
Ultimately, BAMKO delivered the complete kits within an astonishing two weeks. The resulting social media campaign proved a resounding success, with influencers enthusiastically sharing their unique gifts, and El Pollo Loco’s CMO publicly acknowledging our exceptional work on LinkedIn, validating our commitment to delivering extraordinary results under immense pressure
This project showcases BAMKO’s commitment to innovation, creativity, and going above and beyond for our clients.
