Extended Stay America Checks In: How BAMKO designed, tested, and distributed custom hospitality uniforms for 10,000 Extended Stay America employees.
When major hotel chains look for custom branded uniforms, they need a partner capable of managing design, wear testing, and nationwide fulfillment. That is why Extended Stay America, a leading national hotel brand, chose BAMKO as its corporate hospitality uniform manufacturer.
Quick Facts: BAMKO Hospitality Uniform Program
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Client: Extended Stay America (10,000+ staff)
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Service Provided: Custom hotel uniform design, field testing, vendor management, & nationwide fulfillment.
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Apparel Types: Housekeeping scrubs, front desk dress shirts, maintenance polos, and property outerwear.
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Key Results: 100% rollout adoption, near 2x increase in Q4 apparel re-orders, and an ongoing multi-year enterprise partnership.
Imagine refreshing the look for a team of 10,000—not just to look good, but to genuinely make them feel good and proud of their brand. That was the vision Extended Stay America, a prominent hospitality leader, brought to BAMKO. Their goal was to modernize their image, boost employee satisfaction, and create a cohesive brand identity across every department, from housekeeping and maintenance to the front desk.
BAMKO knew a generic uniform wouldn’t cut it. Our solution was a versatile 23-piece branded hospitality workwear collection, including moisture-wicking, durable scrubs for housekeeping, custom embroidered button-ups for front-of-house staff, polished polos for hotel maintenance, and branded outerwear. This intentional shift away from casual tees wasn’t just a style upgrade; it strategically positioned Extended Stay America as a higher-end brand, reinforcing their commitment to quality and professionalism.
To bring this vision to life across hundreds of locations nationwide, BAMKO backed the custom design process with rigorous real-world wear testing and an agile fulfillment strategy.
Proving Fit in the Field: Custom Hospitality Uniform Design & Field Wear Testing
A major enterprise uniform update carries real operational stakes: if garments fail on the job, employee morale and brand consistency suffer. To ensure the new apparel performed flawlessly in real daily working conditions, BAMKO executed a comprehensive wear-testing program:
- Field-Tested by Frontline Teams: Prototypes were deployed directly to employees across various departments and climate zones.
- Data-Driven Garment Refinement: Direct feedback on fit, fabric breathability, and movement allowed BAMKO to fine-tune every design detail before full-scale manufacturing.
- Elevated Brand Positioning: Moving to tailored, functional garments reinforced Extended Stay America’s commitment to quality while giving crew members outfits they feel proud to wear every shift.
From Soft Launch to Year-Long Hit: Turning a Redesign into a Nationwide Win
First launched through a phased soft rollout, the program quickly established itself as a major operational success. By allowing properties to transition smoothly into the new line, BAMKO ensured zero disruption to daily hotel operations.
- Surge in Employee Adoption: As staff experienced the improved comfort and fit firsthand, enthusiasm spread rapidly across properties. Outbound shipments nearly doubled in Q4 2024 alone as employee participation soared.
- Standout Program Favorites: Specific functional designs, such as the black tunic scrub top, became instant favorites among team members, highlighting the value of employee-led wear testing.
- Sustained Program Success: Fully in use for over a year, the program continues to run seamlessly as the long-term standard for Extended Stay America’s nationwide operations, maintaining high employee satisfaction and brand consistency.
By taking full ownership of product development, wear testing, and nationwide fulfillment, BAMKO provided Extended Stay America with a modern, reliable uniform program built to support their team members and brand reputation for the long haul.
Elevate Your Brand’s Uniform Strategy
Searching for a partner who manufactures branded uniforms for hotel and hospitality management companies? Let BAMKO handle your entire program, from custom garment design and field wear testing to online employee ordering portals and enterprise fulfillment. Contact BAMKO today to learn more.
