The Purrrfect Date Night!
Valentine’s Day is often associated with romantic dinners and candlelit evenings for couples. However, Fancy Feast, the beloved cat food brand, recognized that for many, a purrfect date night involves cozying up with their feline companions. They wanted to create a unique experience that would strengthen the bond between cat owners and their furry Valentines. And so, they turned to BAMKO to make this vision a reality.
BAMKO’s creative team went to work, designing a delightful “date night” kit that catered to both cats and their doting owners. At the heart of the kit was a luxurious ceramic gold plate and matching serving spoon for the cat, paired with a plush, matching sweatshirt for the owner – the perfect ensemble for snuggling on the couch in style.
To elevate the unique experience further, a wine tumbler and fuzzy socks were included, adding a touch of human indulgence to the feline-centric festivities. And of course, no date night would be complete without entertainment and treats! Three cat toys promised hours of playful fun, while a selection of delectable Fancy Feast treats ensured a gourmet dining experience for the feline Valentines.
A Unique Experience with Furry Friends
BAMKO’s expertise extended beyond just product selection. They handled the entire process, from kitting and fulfillment to box design and eCommerce solutions, making the experience seamless for Fancy Feast and their customers.
The result? A truly memorable, social-media-worthy bonding experience between cat owners and their beloved pets. The campaign garnered significant attention, with thrilled customers sharing their date nights online, and even attracting press coverage from prominent publications like People Magazine and Better Homes and Gardens. It was a resounding success, proving that sometimes, the purrfect Valentine’s date involves furry cuddles and Fancy Feast, rather than roses and chocolates.
