Tipping Our Hat to Fortinet’s Brand Activation at the Calgary Stampede
When a global cybersecurity leader like Fortinet invests in a new building in downtown Calgary, they don’t just put up a sign, they make a statement. Their vision for the city’s iconic Calgary Stampede was nothing short of epic: a jaw-droppingly massive cowboy hat to crown their new Alberta headquarters. This wasn’t just a decoration; it was a powerful, unmissable beacon celebrating their commitment to Calgary and embracing the legendary spirit of “The Greatest Outdoor Show on Earth.”
Bringing this monumental idea to life for an event as high-profile as the Calgary Stampede (July 4th–13th) was a unique challenge. Fortinet needed more than a vendor; they needed a partner who could flawlessly execute their grand vision, from design and sourcing to installation, all within a compressed timeline.
Rodeo-Ready: BAMKO Crowns Calgary’s Skyline
That’s where BAMKO rode to the occasion. We became the trusted partner to transform Fortinet’s bold idea into a stunning, tangible reality. Leveraging our extensive expertise in large-scale projects, we took charge of every detail:
- Expert Sourcing: We sought out specialized manufacturers capable of producing a giant, durable cowboy hat—one that could withstand the elements while maintaining structural integrity on a high-rise rooftop.
- Precision Design: Our team worked hand-in-hand with Fortinet to ensure the hat’s design perfectly captured the heart of the Stampede while proudly showcasing Fortinet’s brand.
This comprehensive, end-to-end approach, from initial concept to the final, show-stopping installation, allowed Fortinet to focus on their strategic investment. We handled the complex logistics and execution, delivering a truly iconic brand activation that was as unique as it was unforgettable.
As nearly 1.5 million people descended upon Calgary, the hat instantly became a landmark and a talking point. It was a visible testament to Fortinet’s commitment and a memorable part of the Stampede experience. The sheer scale and cultural connection of the piece sparked conversations and created a sense of local pride. BAMKO’s seamless execution ensured Fortinet’s presence wasn’t just noticed but celebrated, making a bold statement that resonated with everyone who looked up at the skyline.
