Driving Engagement for Hyundai’s Protection Plan Program Launch
Hyundai’s luxury electric car brand, Genesis, needed a powerful way to promote their new EV Protection Plan and reinforce their technological leadership. Recognizing that immersive experiences are driving today’s biggest brand moments, where consumers expect not just to see a product but interact with it, BAMKO partnered with them to transform a standard program launch into an engaging, hands-on event.
We devised a dual-pronged strategy: creating full-scale, interactive replica displays of their new EV chargers to anchor the promotion directly in the retail space. To ensure the message truly stayed with the customer, we simultaneously developed thousands of custom portable mini-chargers as high-utility giveaways. This integrated approach gave dealers and consumers a tangible way to connect with the new EV Protection Plan, successfully turning a complex program into a simple, memorable moment of brand interaction.
Integrated Merchandising: Leveling Up a Nationwide Program Launch
The retail displays were engineered to create an immediate impact, featuring an integrated screen to showcase the new protection plans, immediately drawing in EV enthusiasts. Complementing this, the phone chargers offered a practical and memorable takeaway, reinforcing the concept of easy, high-tech battery charging everywhere they go.
BAMKO’s role encompassed the entire execution of this large-scale initiative. We managed the production and successful distribution of every product to dealerships across the U.S., including all production and shipping logistics.
The integrated campaign was a massive success, achieving the critical objective of elevating sales and awareness of the new EV Protection Plan programs. The custom displays served as a powerful sales enablement tool, providing Business Development Managers (BDMs) with a crucial, hands-on talking point that made the financing programs easy to explain. The combination of the immersive display and the high-tech takeaway created a memorable “wow” factor, leading directly to a measurable increase in consumer inquiries.
The BAMKO Benefit
BAMKO works closely with top dealerships and automotive brands around the world to enhance their sales programs. We specialize in delivering complete dealership solutions, covering everything from custom apparel and uniforms to impactful promotional campaigns and more.
Ready to elevate engagement and drive sales at your dealerships? Contact BAMKO today to get started on your next program.
