Celebrating Jack through a Viral Merch Launch
Jack in the Box, the beloved quick-service restaurant, aimed to ignite excitement and drive sales by celebrating “Jack’s” birthday with a merch shop and new custom apparel launch.
This presented an exciting opportunity to go beyond traditional merchandise and create something truly unique. BAMKO was tasked with designing and producing custom apparel that would not only captivate Jack in the Box fans but would also strategically leverage the limited-time offer to encourage widespread social sharing across both their established website and the highly influential TikTok Shop.
The Secret Sauce: Custom Apparel That Drives Social Buzz
BAMKO designed a truly standout collection. The centerpiece was a custom sweatshirt featuring a unique magnetic liner and a playful plush hat adornment, offering something far more engaging than standard apparel.
The collection also included custom sticker packs, two additional shirt designs, and a hat. These limited-edition items were made available for sale on both the Tik Tok Shop, and shopjackinthebox.com, an e-commerce solution built by BAMKO.
The campaign yielded highly encouraging and immediate results. On the very first day of availability, the new merchandise saw a remarkable 300% increase in order volume. The creative and engaging nature of the custom sweatshirt, with its unique magnetic features, drove immense desirability and social sharing. This novelty played a significant role in the initial surge in demand, leading to several hundred units of each of the 6 products selling out quickly within the limited offer period.
This project stands as a testament to BAMKO’s ability to craft highly creative, unique, and strategically distributed branded merchandise. By focusing on innovative product design, we helped Jack in the Box achieve a super-sized success that deeply engaged their fanbase and drove impressive sales.
