Powering Purina’s Veterans Program
Purina’s “Dog Chow Service Dog Salute” program is a deeply impactful initiative, dedicated to raising awareness and funds for training Post-Traumatic Stress Disorder (PTSD) service dogs for military veterans. This campaign is dedicated to sharing the vital role these dogs play in helping veterans navigate PTSD, actively advocating for legislation to increase accessibility of service dogs, supporting vital research, raising funds to train more service dogs, and highlighting the ongoing challenges and opportunities in this critical area.
To bring this message to a broader audience, Purina planned to release a new commercial, and BAMKO was brought in to provide a crucial visual element: custom patches to be prominently displayed on the vests of the service dogs featured in the ad.
Custom Patches: Small Details, Big Impacts.
The success of the “Service Dog Salute” commercial hinged on every detail. BAMKO was tasked with sourcing, producing, and delivering 40 custom patches to be worn on the service dogs’ vests. These patches weren’t just accessories; they were essential for the commercial’s high-stakes photo shoot, demanding exceptional quality, specifically woven with velcro backing, and requiring direct, on-time shipment to the bustling set. Any delay or compromise in quality would directly impact the commercial’s production schedule and visual integrity.
By leveraging our extensive network, BAMKO:
- Identified the perfect partner capable of crafting the high-quality patches required.
- Fast-tracked the entire process from the initial mock ups to the completed project.
- Successfully made a direct, time-sensitive delivery to the commercial’s production location.
The custom patches provided by BAMKO became an integral component of the “Dog Chow Service Dog Salute” commercial, serving as a key visual element tying the service dogs to Purina’s Dog Chow brand. Their inclusion on the service dog’s vest conveyed the program’s direct connection to the Purina brand, reinforcing the powerful connection between the Service Dog Salute program and critical veteran support.
