Turning a Product Launch into a Party (in a Box!)
Roche Diagnostics Corporation, a global leader in in-vitro diagnostics, recently launched navify, a cutting-edge digital product designed to revolutionize how clients manage diagnostic test results. However, introducing a new system often brings challenges. How do you get your team excited about change, especially when that change involves adopting new technology? Roche recognized that successfully launching navify wasn’t just about the technology itself; it was about getting their 400-person remote team, working at locations across the globe, to embrace it with enthusiasm.
To avoid apprehension that can sometimes accompany product launches, Roche wanted to inspire excitement and generate genuine buy-in for navify. They needed a way to connect with their geographically dispersed workforce and create a memorable experience that captured the vibrant, multi-colored essence of the navify brand. The solution? A branded launch kit designed to not just inform, but to inspire and drive adoption.
A Brand Experience, Delivered
Roche partnered with BAMKO to create more than just a box of goodies. Our mission was to develop a tangible representation of navify’s promise—an efficient, user-friendly experience that employees would be genuinely excited to use. Leveraging our expertise in product ideation and direct-to-home fulfillment, we crafted a comprehensive launch kit that showcased the full spectrum of navify’s brand. Each item in the kit was curated to reflect the brand’s innovative spirit and create a sense of fun, from custom-dyed socks mirroring navify’s color palette and full-color printed accessories to premium apparel. Even the mailer itself was custom-dyed, transforming the delivery into a memorable unboxing experience.
To streamline distribution, we created a user-friendly online portal where Roche’s global employees could easily select their sizes and provide shipping information. Our expertise in kitting and direct-to-home shipping ensured seamless and efficient delivery to each team member, no matter their location.
The navify launch kit did more than just delight the Roche team. It played a crucial role in driving adoption and creating genuine excitement around the new system rollout. By delivering a tangible, engaging experience, the kit helped employees connect with navify on a personal level. This fostered a sense of ownership and enthusiasm, paving the way for a smooth and successful system implementation.
