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Spirit

Spirit Takes Flight for a Cause


Spirit Airlines, known for its bold yellow branding, yellow flight attendant outfits, and even yellow airplanes, sought a meaningful way to demonstrate their commitment to social responsibility. So, they traded in their signature yellow for a splash of PINK! 

With October marking Breast Cancer Awareness Month, Spirit airlines wanted to create a unique uniform collection that would resonate with employees and support the fight against breast cancer. They partnered with HPI Powered by BAMKO to develop and launch the airline’s first-ever PiNK Collection. 

The PiNK Collection Soars: Flight Attendant Outfits for Good! 

This limited-edition uniform line features stylish flight attendant outfits including pink accents on dresses, cardigans, shirts, and accessories, seamlessly blending fashion with the ‘spirit’ of doing good.  

The PiNK Collection exceeded expectations, making a significant impact on both employees and the fight against breast cancer:

  • Sold-Out Success: The collection was met with overwhelming enthusiasm from Spirit Team Members, selling out in under 24 hours!
  • Charitable Giving: The Spirit Charitable Foundation pledged to donate a portion of the proceeds from select PiNK Collection items to BRCAStrong, a South Florida non-profit dedicated to supporting those affected by breast cancer.
  • Brand Alignment: The PiNK Collection reinforced Spirit’s commitment to social responsibility and community engagement, showcasing their dedication to causes that matter.

A Powerful Partnership

The PiNK Collection not only resonated with employees but also generated significant charitable contributions and strengthened Spirit’s commitment to making a difference.

This successful collaboration exemplifies the power of aligning brand initiatives with social causes, creating a positive ripple effect both within the organization and the wider community. Learn more about how BAMKO crafts custom uniform programs that make an impact. 

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