Summer is coming to a close, and BAMKO is ready to wrap-up our top trend takeaways from this year’s festival season. From electric beats to a pop revival to country music breaking records and setting trends, we’ve got the gear to help you enjoy the hottest events of the year in comfort and style.
Earlier this year we posed a daring question: can festival season reclaim its crown as the ultimate cultural trendsetter? The pandemic threw a wrench in the works, leaving the world struggling to capture the magic of live music. Now that we’re back, organizers are pulling out all the stops, betting big on innovative tech to make 2024 the year festivals roar back to life.
Think back to Coachella 2019 – a record-shattering 250,000 fans over two weekends! While we’re not quite back to those numbers (Coachella 2024 saw about 110,000), the excitement is undeniable. With pop music experiencing a renaissance, country taking on a new twang, and new electronic hits that even your grandma will dance to, next year’s festival season could be hotter than ever.
Country Reigns Supreme: From the Stage to Your Closet
Country music is in the midst of a resounding comeback, shattering records and dominating trends. The 2023 CMAs drew in a massive primetime audience, showcasing breakout stars like Jelly Roll and the ever-stylish Cowboy Carter, further solidifying country music’s influence on fashion and culture.
Western aesthetics weren’t confined to honky-tonks this year. Festival attendees across all genres embraced the trend, demonstrating its crossover appeal. From denim to fringe, the rustic look has become a full-blown lifestyle, set to take over home decor, stationery, prints, patterns, and hard goods throughout the summer and beyond.
BAMKO is your go-to provider for high-quality country-inspired merch that perfectly balances rustic charm with modern style. We can curate everything from premium denim and custom wood engravings to subtle country accents and full-on “yee-haw” gear. And for those who prefer understated countryside elegance, our festival essentials can be fully customized with a rustic simplicity that will make a statement without excluding future fashion.
- Shoulder Strap Picnic Blanket: Forget lugging around bulky blankets! This lightweight fleece blanket rolls up neatly with a handy strap, making it the perfect companion for outdoor concerts and picnics. Keep your crew comfy and showcase your logo on chilly evenings.
- Torch Coolie Koozie: Light up the night (and your brand!) with this innovative LED coolie. It keeps drinks cold and doubles as a super bright flashlight with multiple modes. Perfect for finding your way back to the tent or making a statement on the dance floor. It’s the perfect shining light for those encore moments!
It’s a Femininomenon! Festival Season Fashion Frenzy
Country music wasn’t the only genre making waves in 2024. Pop reached a fever pitch with Taylor Swift’s record-breaking Eras Tour, Sabrina Carpenter’s chart-topping domination, and the explosive debut of Chappell Roan’s “The Rise and Fall of a Midwest Princess“ (a personal favorite here at BAMKO).
This surge in pop’s popularity translated to festival fashion, where feminine expression reigned supreme. Embracing a vibrant spectrum of feminine styles, festival goers moved towards bold colors, unique textures, and eclectic accessories. This means lace, bows, ribbons, and charms, but also leather, chains, and metallics. See Pinterest’s “Lana Del Rey core,” “Eclectic Grandpa,” “Dark Feminine core,” and more.
No matter your style, BAMKO has the merch to help you unleash your inner popstar. We can make your brand the life of the party at festivals with stylish and practical accessories that amplify every outfit – from hyper-femme to 90’s grunge.
- Cross-Body Clear Satchel: This trendy, transparent bag is a festival must-have. It breezes through security checks and keeps essentials organized while showcasing your logo. Available in vibrant colors, it’s the perfect blend of fashion and function, adding a pop of color to any festival ensemble.
- Metallic Hydration Sling: Quench your thirst in style with this eye-catching sling. It comfortably carries a 32oz water bottle and comes in dazzling metallic hues, perfectly complementing the current festival fashion trends. Plus, it’s customizable with your logo, so your brand stays hydrated along with your fans.
- Reversible Bucket Hat: Embrace the ’90s nostalgia with this trendy reversible bucket hat. Made from eco-friendly organic cotton, it offers two stylish looks in one while providing sun protection. Customize it with your logo for a walking billboard that’s sure to turn heads.
Gear Up for the Ultimate Festival Season Experience
Seasoned festival-goers know that the perfect outfit is only half the battle. To truly conquer the festival scene, you need gear that can handle the elements, keep you comfortable, and ensure your essentials are always within reach. While BAMKO may not be able to curate your entire Western-Style, dark-femme, Lana Del Rey core wardrobe (though we’re always up for a challenge), we’re experts in festival gear.
Hitting the Right Note: Elevate Your Brand in time for Next Season
From hydration solutions to cozy blankets and eye-catching accessories, these products not only enhance the fan experience but provide invaluable brand exposure. Whether you’re targeting the Coachella crowd or local music enthusiasts, these items are sure to resonate with music lovers of all genres, making them the perfect promotional tools for your next event or campaign.
As of this festival season, we couldn’t be further from the day that music died. With exciting new artists, record-breaking world tours, and a collective motivation within the music community to return festival season to its original glory, BAMKO has no doubt the 2025 season will be even more explosive.
