BAMKO is thrilled to welcome Colleen Hammann, the newest addition to our sales team!
Colleen is joining us as a Senior Vice President of Sales. She is a dynamic sales leader with a proven track record of driving revenue growth, optimizing retail strategies, and successfully bringing brands to market. With deep expertise in retail expansion, field team leadership, and brand sales strategy. She has worked closely with founders to launch and scale businesses, helping them navigate retail strategy, brand positioning, and sustainable growth. 
Throughout her career, Colleen had led sales initiatives across Bluemercury, Sephora, Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, Credo Beauty and independent specialty retailers. She has been a key decision-maker in retail strategy, merchandising, and sell-through performance, ensuring brands maximize their impact and longevity in competitive markets.
Beyond sales execution, Colleen specializes in ready-to-market strategy, working closely with brands to refine their retail positioning, product launch plans, and overall go-to-market approach. Her leadership in sales team management, retailer education, and field strategy development has been instrumental in driving strong brand performance at retail.
As she steps into her role at BAMKO, Colleen will bring her strategic sales mindset, brand development expertise, and passion for helping businesses grow to drive sustainable growth and expand the company’s impact.
We’re excited to have Colleen on board – join us in welcoming her to the team!
Q&A With Colleen
Q: What initially drew you to sales and brand development, and how has your career evolved to lead you to where you are today?
A: I’ve always been fascinated by the intersection of storytelling, strategy, and human connection – sales and brand development bring all of that together. Earlier in my career, I built a strong foundation in sales before transitioning into the beauty world, where I worked closely with brands to refine their retail strategies, connect with consumers, and scale their presence in competitive markets.
I love working with brands to help them grow, find new opportunities, and create meaningful connections with consumers. Over the years, I’ve built a career around driving growth, creating meaningful brand experiences, and leading teams to execute with excellence.
Now, as I step into my role as Senior Vice President at BAMKO, I’m excited to bring that same energy and expertise to a new arena – expanding my scope beyond beauty while continuing to do what I love: helping brands stand out, sell more, and create impact.
Q: Consumer trends are always shifting. How do you cultivate that ‘sixth sense’ for anticipating what people will resonate with next?
A: Staying ahead of trends is about understanding psychology, culture, and innovation. I’ve always had a natural instinct for identifying shifts in consumer behavior – whether it’s a demand for clean beauty, sustainable packaging, experiential retail, or a growing focus on holistic wellness. But beyond instinct, it’s about listening to data, to conversations, and to what’s happening at both grassroots and global events.
I immerse myself in industry reports, events, and consumer insights, but most importantly, I pay attention to real-world feedback from sales teams and customers. Sales teams are the “boots on the ground” – they’re talking to customers and seeing purchasing behaviors firsthand. They often know better than anyone what the next trend will be before it officially takes off. The key is not just to follow trends but to recognize patterns early, understand their “why,” and strategically position brands to lead rather than react.
Q: What’s the most important piece of advice you would give to sales professionals looking to elevate their performance?
A: Own your expertise and lead with value. Sales isn’t about pushing a product – it’s about solving a problem. The best sales professionals build trust by understanding their clients’ needs and offering strategic solutions, not just transactions. Customer service and account management are just as important as closing the deal – because as your client’s business evolves, so do their needs. Stay ahead, check in often, and be proactive in protecting their brand.
Relationships are everything. Always be networking – not in a transactional way, but by being genuinely curious about people. Sometimes, your most valuable connections are within your own circle of friends. I’ve had opportunities come from simply connecting on a personal level, like a contract that started from a conversation with a founder on a vacation in Maui. You never know where your next opportunity will come from, and the more you nurture relationships, the more they naturally lead to new doors opening.
Listen to your clients – sometimes, you have to throw out the script and meet them where they are. Pay attention to non-verbals, whether in person or on a Zoom. Read the room. If a client starts disengaging, pivot. Sales isn’t about sticking to a presentation; it’s about having an open dialogue and knowing when to shift the conversation to what truly matters.
Lastly, think like the brand. Understand their ethos, their vision, and how they want to show up in the world. Any extension of them is a reflection of their identity, and they want partners who truly embody that.
Q: What inspired you to join BAMKO as Senior Vice President of Sales?
A: After 16 years in the beauty industry, I was ready for a new challenge – one that allowed me to apply my experience in sales, brand building, and consumer engagement on a broader scale. I’ve spent my career helping brands grow – understanding what makes them resonate with consumers, building relationships, and driving sales in a way that feels natural, not forced. I love the challenge of taking something great and making it even bigger, stronger, and more impactful.
BAMKO stood out because it’s not just about selling products – it’s about creating strategic, high-impact solutions that help brands connect in a meaningful way. Their approach to sales is thoughtful, creative, and built on true partnerships – just like the way I work. The shift from beauty to a company with such a dynamic portfolio excited me because it allows me to bring fresh ideas, support a high-performing team, and contribute to a culture that prioritizes innovation and growth.
What really drew me in was the team. The energy and culture here is unmatched – a place where people respect each other’s expertise, celebrate great ideas, and push each other to be better. Through conversations with the team, it was clear that BAMKO is a place of collaboration and innovation. It’s the kind of place where success is a shared effort, and that’s exactly the environment I wanted for my next chapter.
Q: What is your favorite promotional product you’ve ever received, and why?
A: I love anything that blends functionality, wellness, and great design – high-quality reusable water bottles, athletic gear, or thoughtfully curated wellness kits. If it’s elevated and enhances my daily life, I’m all in. Bonus points if it’s sustainably made!
BAMKO: Elevating Brands Through Innovation and Expertise
At BAMKO, we offer a diverse range of capabilities to elevate your brand and drive results. Our team of experts combine creativity, innovation, and strategic thinking to deliver solutions that exceed client expectations.
- Custom Branded Merchandise: We create memorable brand experiences that go beyond the physical product. Our global team of merchandise professionals and creative experts are dedicated to crafting jaw-dropping experiences that resonate and create lasting memories.
- Custom Uniform Programs: Enhance your company’s image and empower your employees with custom uniform programs designed for optimal performance and brand representation. We use a data-driven approach to create uniforms that exceed expectations, boost brand identity, and empower your team.
- Awards & Recognition Programs: Recognize achievements with custom awards and tailored recognition programs that leave a lasting impact. We leverage state-of-the-art technology and insights into your brand’s essence to craft experiences that resonate.
- Commercial Print & Displays: Stand out in a bustling marketplace with BAMKO’s Point of Sales (POS) and Point of Purchase (POP) displays. Our seasoned team brings a wealth of expertise to create displays that captivate consumers and amplify sales. We handle everything from ideation to installation.
- Company Store/eCommerce Experience: We offer tailored eCommerce solutions that are powered by in-house expertise. Our dedicated team of programmers and software developers create personalized sites that seamlessly align with your company’s goals.
BAMKO handles every step of the process from concept to completion. From expert product sourcing, to fulfillment, and distribution, we ensure your products reach their destination on time and in perfect condition. And with our design and in-house decoration capabilities, we maintain strict quality control and ensure that your brand is represented flawlessly.
Partner with BAMKO, Experience the Difference
We’re confident that Colleen’s experience, strategic vision, and passion for building relationships will be invaluable to BAMKO. Her commitment to understanding consumer trends, empowering sales teams, and driving innovative solutions perfectly aligns with our company’s values. As we embark on this exciting new chapter, we look forward to Colleen’s leadership as Senior Vice President of Sales and the significant contributions she will make to our continued growth and success.
Welcome to the BAMKO team, Colleen!
