Division of Superior Group of Companies


Burger King

Spongebob, You Rule!


Burger King in São Paulo, Brazil needed a more creative and profitable solution for their kid’s platform. The challenge was to create a campaign featuring various beloved characters portrayed from Spongebob Squarepants. This campaign needed to surpass all other campaign initiatives from previous years and from other campaigns that Spongebob Squarepants had been involved in.

Burger King produced over 800,000 toys while transforming their location into the famous Bikini Bottom referenced in the cartoon. Children and adults lined up to get their own experience at Bikini Bottom where Spongebob and his friends were there to greet them!

Burger King children's meal
Inside the Burger King with Spongbob Decorations

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