Division of Superior Group of Companies


The Wheel Group

The Wheel Group

From Zero to One Hundred: Revved Up and Ready to Go

The Wheel Group, a premier manufacturer and distributor of automotive aftermarket products, was looking to elevate its bumper display to showcase at the SEMA Conference in Las Vegas. Their current display consisted of a basic metal frame with an attached bumper, lacking the visual appeal needed to captivate the conference attendees. With the conference just around the corner, the pressure was on to stand out in the crowd.

The Wheel Group initially presented BAMKO with a blank canvas; they had no clear direction in mind. BAMKO took the lead, brainstorming and presenting a winning solution. We transformed their existing display by infusing it with striking graphics and dynamic LED lights, enhancing its visual impact manifold. Time was of the essence, and our team worked diligently to synchronize the project. We needed their physical displays to create custom die-lines and layouts, which had to be produced flawlessly and delivered a few days ahead of schedule, ensuring we were conference-ready.

The triumph at the SEMA Conference was just the beginning. BAMKO is now collaborating on scaling this concept for their in-store displays, further bolstering their ongoing marketing initiatives.

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