The only thing better than an actual Peloton under the tree
The Christmas morning squeal heard around the world, “You’re getting a Peloton!” got a little louder for those who got to open a gorgeous gift box — instead of a simple slip of paper printed with their delivery date. Peloton’s star rose quickly, and demand for their bikes skyrocketed—especially during the holiday season.
As demand outpaced supply, would-be riders got restless (and vocal.) So Peloton asked BAMKO to help them create a brand experience to tide new buyers over—a little something to slide under the tree for gift recipients.
